top of page
  • Writer's pictureKate Bradshaw

How to Inspire Confidence

We always strive to make our customers happy. We listen, hear and act upon what our customers tell us everyday.

We have always been down to earth and straightforward and we have never made promises that we have been unable to keep.

Our focus is always to provide exceptional service and we always work together with our customers to identify needs and reach goals.

We understand that establishing confidence is more than just good service, we have to work hard to build trust and establish credibility with our customers. We do this by ensuring that all our staff are trustworthy and undergo rigorous checks including Working With Children and Criminal Record Checks.

We are committed to resolving complaints in an ethical, confidential, and timely manner. Customer feedback is treated confidentially, and we view feedback as a positive opportunity to improve the quality of our services.

We value our customers privacy and take all steps to protect personal information. We adhere to strict privacy policies and guidelines when it comes to handling personal information and only collect personal information that is necessary for us to do our job.

We have been in business for 20 years and we have certainly learnt a few things along the way about building trust and confidence with our customers. In this blog we share some tips that we have found useful in building trust and confidence in your brand and service.

Before customers make a purchase from you, they need to be able to trust you. They need to trust that your messages are accurate, that what you’re selling matches up to what you say it is and that if anything goes wrong with the transaction, you’ll support them. It’s a proven fact that building customer trust in your products, your service and your company is a great way to increase profits and build a strong, dependable consumer base. No matter what industry you are in, customer trust is essential if you are remain competitive and in business. Customer trust overrides prices when it comes to day-to-day business.

Goals Beyond Profit

So which are these goals? To begin with, you need to ensure that you provide high-quality supports and services. We understand that providing this can sometimes come at an additional cost, however, the more you invest in the quality of what you provide the less chance there is of things going wrong. will come at an extra cost but with quality products, nothing can go wrong. When your service is consistent and reliable you are building your customer's confidence in your company and your brand.

Seek Feedback And Accept Mistakes

It sounds simple but can often be the most challenging to do. It is essential to adopt an open mind and not take criticism personally. People make complaints for all sorts of reasons and if you can adapt and improve your service as a result of this, then all the better. We have also learnt that it is important to admit when you get things wrong or you have made a mistake. Accept this and more importantly tell your customers when it happens, you will find this approach has a positive benefit and will establish trust in how you do business.

Maintain Relationships

This is an important requirement if you want to be successful. Even when things go wrong or if somebody is being unreasonable, it is important to maintain the relationship. By all means disagree or be cautious about future interactions but whatever you do, make sure the relationship is maintained because you never know when or how your paths will cross in future.

Be Honest and Straightforward

The key to building customer trust through marketing and advertising is being honest and straightforward. Don’t develop messages that come with miles of fine print and disclaimers. Create basic marketing campaigns that highlight your products and services in a plain and simple fashion. Customer confidence is boosted when they see an ad and find that the details are in direct alignment when they interact with you.

People Trust People

Meet face-to-face as much as possible, use the telephone rather than e-mail and be punctual in your follow-up and responses. People like to talk to another person wherever possible, it is important that customers feel heard and understood, if they have a query, complaint or seek clarification on something. Show the human face of your business and get in front of your customers as much as possible.

4 views0 comments

Recent Posts

See All
bottom of page